In many cases, when we strive for excellence in any area, we concentrate on the acquisition of technique and skill but neglect the psychological component of performance. A typical case is where a golfer plays perfectly well in practice or with friends and then plays far below this standard when playing in a competition. In this case, it is clearly not a technical issue but a psychological one, so we would work on anchoring the feelings in practice to the competition situation while also working on relaxation techniques to get the golfer in to the right state of mind. It's also very well known that every leading top performing sport star works with a team of experts, one of which is always a mind and life coach that helps them visualise their success. It has certainly worked for Phil Mickelson, Roger Federer, Andre Agassi and Tiger Woods, to name just a few.